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Seat Belt Use Feedback Signs on Campus

An Effective Practice

Description

This program used feedback signs to encourage seatbelt use among front seat passengers leaving a college campus parking lot. The signs were placed at the entrance of the parking lot, and indicated the percentage of drivers who were wearing a seatbelt on the previous day. The signs were changed every day to reflect the actual rate of use. Informational flyers emphasizing the importance of wearing safety belts were placed on cars parked in the lot, reporting rates of deaths or injuries due to motor vehicle collisions. On the final day of the program, the flyer reported the change in seat belt use over the course of the intervention.

Goal / Mission

The goal of the seat belt feedback signs is to increase seat belt use among front seat occupants on a college campus.

Results / Accomplishments

Observations of seat belt use were made at baseline, during the intervention phase, and at follow-up. Seat belt use among drivers increased from 64% at baseline to 71% during the intervention. Use remained higher than baseline at follow-up, with 68% of drivers wearing their safety belt. Front passenger seat belt use increased from 49% at baseline to 67% during the intervention. At follow-up, front passenger seat belt use remained well above baseline, at 61%. Female drivers and passengers were more likely than males to wear their safety belt.

About this Promising Practice

Organization(s)
Defence and Civil Institute of Environmental Medicine, Vanier College
Primary Contact
Luigi Pastò
Defence and Civil Institute of Environmental Medicine
1133 Sheppard Avenue West
P.O. Box 2000
Toronto, Ontario
Canada, M3M 3B9
lpasto@dciem.dnd.ca
Topics
Community / Public Safety
Community / Transportation
Organization(s)
Defence and Civil Institute of Environmental Medicine, Vanier College
Source
Behavior Modification
Date of publication
Jul 2001
Location
Ontario, Canada
For more details
http://www.ncbi.nlm.nih.gov/pubmed/11428249?itool=...
Target Audience
Teens

Related Promising Practices

  1. Think...Think Again Child Passenger Restraint Program
  2. Buckle Up, Stay Safe
  3. Increasing the Use of Child Restraints in Motor Vehicles
  4. The Vehicle Injury Prevention Program (VIP)
  5. Child Booster Seat Community Campaign
  6. Massachusetts Click It or Ticket Campaign

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An Effective Practice meets the following HCI criteria:

  1. The program description includes at a minimum: the sponsoring organization, program goals, program implementation steps, and outcomes that have demonstrated program success and/or promise in achieving the program goal in one or more localities.
  2. The results from an evaluation of the program include quantitative measures of improvement in outcome of interest (i.e. increase in voter registration, not just delivery of voter registration drive) and/ or the outcome measure is increased or improved compared to the baseline measurement or the control group but the difference is not statistically significant.
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